We rewrite the rules of how companies operate with AI
Numbers that define OORT
3
Founding partners
94%
Real adoption rate
2026
Founded
Why OORT
In 1950, astronomer Jan Oort looked to the edge of the Solar System and theorized something no one had seen. Without a telescope. Without a satellite. Without visible proof. Just data and the courage to see beyond what the maps showed. He called it the Oort Cloud: a sphere of trillions of comets at the extreme boundary of our system. The place where the known ends and the unexplored begins.
We chose the name OORT because we believe every company deserves to have Artificial Intelligence as a structural advantage. The world will not be divided between large and small companies. It will be divided between companies that know how to operate with AI and companies that remained stuck in the old model.
Our Mission
To integrate artificial intelligence into the business operating model. From data organization to process redesign, from strategy to culture. We ensure that AI stops being an experiment and becomes a structural part of the company.
Our Vision
To make Artificial Intelligence the new structural standard for companies worldwide. In the coming years, companies that incorporate AI into their operational structure will not just have an advantage. They will define the new global standard of competitiveness.
Our Purpose
To rewrite rules and lead the transition of companies into the AI era. We are entering a new era of humanity. An era where intelligence ceases to be a differentiator and becomes a foundation.
“95% of the market is still getting AI wrong. Those who get it right now will have no competition.”
João Moneta
Founder-CEO, OORT Labs
Our Values
Principles that guide every decision, product and relationship we build.
Margin > Volume
Focus on profitability, not growth at any cost. Every project must generate real, sustainable value.
Coherence > Opportunity
Consistency and alignment over opportunistic moves. We build for the long term, not for the hype.
Simplicity > Complexity
Simple solutions scale. Unnecessary complexity is the enemy of real adoption.
Cash Generation > Any Metric
Vanity metrics don't pay the bills. Generated cash is proof that the model works.
Long Term > Immediate Results
Long-term thinking in every decision. Quick results that destroy the future don't interest us.
Speed > Perfection
Speed and iteration over perfection. Launch, learn and improve is better than waiting forever.
Founders
João Moneta
Founder-CEO
Entrepreneur since age 16, created and sold an AI platform before turning 20. Leads strategy, product and vision at OORT Labs.
Samir de Biazi
Co-Founder
Operations and business management. Decades of experience building and scaling technology companies in Brazil.
Claudio Reina
Co-Founder
Executive director and investor at Lattine Group. Scalable B2B platforms in Latin America and Europe. Microsoft ecosystem, AI, cloud and M&A.
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